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Sandals Resorts has fired their CEO… literally.

Last summer, CEO of Sandals Resorts International Adam Stewart made a fiery challenge to Facebook fans to encourage friends and family to “like” its page in an effort to reach its goal of 250,000 likes.

After successfully achieving this milestone in less than 2 months, 33-year old Stewart has fulfilled his outrageous pledge to zipline above Jamaican rainforest through a ring of fire with the help of David Waine, the special effects expert behind Hollywood blockbusters Mission Impossible and hit franchise Fast and Furious.

Stewart said, “I’ve made many important decisions in my life but this ranks as one of the most questionable. It seemed like great fun at the time but as I was teetering on a ledge in the middle of the rainforest with the heat of the flames on my face from 100 feet away it all became very, very real. However, they say that with great risk comes great reward and I’m delighted that we smashed our target and even more delighted to walk away with only a singed arm and leg.”

Enlisting the local support of Island Routes Caribbean Adventures and Caribbean tour operator Chukka, Stewart successfully conquered the feat relatively unscathed with his wife and children watching on anxiously as the safety team immediately extinguished Stewart’s arm and leg.

Hollywood special effects and safety expert, Waine, who jetted in from Los Angeles to oversee the safety aspects of the stunt, commented, “Whenever I’ve been involved in something as dangerous as this for feature films, we always have  a trained stuntman on hand to do the actual stunt or at least test it first.  For someone like Adam Stewart, the CEO of high profile company such as Sandals Resorts to do it himself, and untested, is extremely unusual.  It’s a testament to all the planning and support personnel that we managed to complete the challenge without any incidents. Adam definitely seems to go above and beyond for his company!”

The stunt has been captured in a video and is posted on the Sandals Resorts website and Facebook page for you to see.

In tandem with this campaign, Sandals Resorts also ran a sweepstakes offering Facebook fans the chance to win a four-day/three-night Luxury Included® Vacation to Sandals Resorts or Beaches Resorts. The lucky winner of this escape to paradise was announced on Facebook.

To watch the video and to be the first to hear about all future contests, giveaways and sweepstakes, be sure to “like” the Sandals Resorts Facebook page. For more information about Sandals Resorts, visit www.sandals.com.