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October 25, 2018 , Sandals Resorts, Promotions & Events

Beaches Resorts Hosted Rebecca Minkoff, Alli Webb And Holly Robinson Peete As Keynote Speakers For 4th Annual "Social Media On The Sand" Conference, October 17-21

Last week 100 Elite Digital Mom Influencers spent five days learning modern day marketing secrets from some of the most extraordinary businesswomen in one of world’s most beautiful backdrops. That was the promise of Beaches Resorts’ 4th annual “Social Media on the Sand” conference that took place at Beaches Turks & Caicos Resort Villages and Spa from October 17-21, 2018.

 This sold out, invitation only event offered attendees a unique opportunity to learn from these highly successful, motivated women eager to share their stories and advice on how they’ve effectively used social media to connect with targeted audiences. Forbes recently equated the modern “power of social media in society” with “the importance of sunlight on earth,” while Adweek specifically credits the evolution of mom influencers for today’s era, indicating that “this organically-grown movement became a thousands, then millions-strong, network of women listening to other women.”

 Not surprisingly, Beaches Resorts took notice. “We are excited to have this outstanding group of women sharing their inspirational stories with our conference guests,” offered Debbie-Ann White, SVP of Public Relations and Promotions at Unique Vacations, Inc. Worldwide representative of Beaches Resorts. “In this era of female empowerment, paired with the reach and importance of social media, our ‘Social Media on the Sand’ event offers a truly unique forum for personal and professional growth. We couldn’t be more proud of our #BeachesMoms community that is Social Media on the Sand.”

 This year, Beaches’ handpicked list of guest speakers and keynotes included three of the most accomplished modern brand builders and role models: Rebecca Minkoff (co-founder and creative director of the eponymous fashion powerhouse), Alli Webb (founder of Drybar, the nation’s premier blowout salon) and Holly Robinson Peete (award-winning author, actress, entrepreneur, philanthropist and brand spokesperson).

In addition to the conference, outdoor-oriented activities – from Cabana Chats, informative sessions where attendees dive deep on industry-specific topics, and Interactive Experiences, where they participated in fun resort activities, that rounded out the programming. From Oceanside yoga, TruFusion exclusive workouts that keep power couples like A-Rod and J. Lo in shape, and curated parties including a special performance by Hollywood Records’ artists In Real Life (IRL), the winners of ABC’s hit show, Boy Band, who recently wrapped their first North American headline tour – guests enjoyed all that the resort has to offer and more.  Graced by 12 miles of the world’s best beach on Grace Bay, Beaches Turks & Caicos offers the ultimate Luxury Included® Vacation with endless land and water sports, 5-Star Global Gourmet dining at up to 21 restaurants, luxurious rooms & suites, and exciting family-friendly activities including Sesame Street® stage shows and the Caribbean’s most thrilling waterpark.

Event partners included Drybar, Yummie, TruFusion, Spin Master, JetBlue, Rebecca Minkoff, Hollywood Records, Cable & Wireless, The Crafted Coconut, Swarovski, School Specialty, SNUBA, Twiddle, NuFACE, Gaiam, Red Lane Spa, FITKICKS, Dreampad, Desert Sunglass of Scottsdale, Sprout Foods, Sun Bum, Pevonia, Air Esscentials, Build-A-Bear Workshop, The House of Perna, Sesame Workshop, Buddha Shack, Instax, essie, Tuuci, Bling2o, KooKooLoos, HeroBoys, Hapari, 8 Greens, Coconut Float, The Bouqs Co., U.R. Bath and Body, Lands’ End, The Red Lane Spa, Island Routes, the International Board of Credentialing and Continuing Education Standards (IBCCES), and The Sandals Foundation. For more information on “Social Media on the Sand,” please visit


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