In The News

Sandals Resorts’ and Beaches Resorts’ debuts the new Sandals Elite Advisor (S.E.A.) Program, launched today as a cornerstone of the brands’ ever-evolving relationship with the travel advisor community. Recognizing the invaluable role of advisors driving sales and delivering exceptional vacation experiences, the program’s refreshed focus empowers advisors with all-new tools, support systems, and opportunities for advancement, fostering enhanced collaboration with agencies and continuing to reward loyalty.

“It is incredibly exciting to see the Sandals Elite Advisor Program come to fruition to further empower the TA community to deliver exceptional service while enjoying the exclusive benefits they deserve,” said Gary C. Sadler, OD, Executive Vice President of Sales & Industry Relations at Unique Vacations, Inc. (UVI), an affiliate of the worldwide representative of Sandals and Beaches Resorts. “Travel Advisors are integral to the success of Sandals and Beaches Resorts, and we are committed to helping them thrive as they continue to build lasting memories for their clients." 

The S.E.A. program allows travel advisors to ascend through different status levels, offering exclusive perks for registering commissionable travel bookings of three nights or more. With dedicated support from the Business Development Managers, specialized call center teams, and a Travel Advisor Portal, the program provides a high-touch experience that sets Sandals and Beaches apart in the industry.

The Sandals Elite Advisor Program launches in Sandals’ and Beaches’ Travel Advisor Portal, where advisors will find a refreshed Advisor’s Benefits page with new status tiers. An updated Travel Advisor Dashboard will appear in the ‘My Bookings’ section of the advisor’s account, with all new dials and bars showing total lifetime, traveled and future bookings – along with a new dial to track revenue for current year and tracking towards potential Chairman’s Royal Club (CRC) membership. 

Advisors can visit the Sandals and Beaches Travel Advisor Portal to learn more. Maintaining momentum for 2025, an all-new TA Portal is scheduled to launch in June 2025.