In The News

In recognition of the travel advisor community and the meaningful role they play in shaping Caribbean travel, Sandals and Beaches Resorts, the Caribbean’s leading all-inclusive brands, proudly partners with the American Society of Travel Advisors as the global sponsor of Global Travel Advisor Day 2026. This year, the brands are introducing enhanced earning opportunities and expanded engagement initiatives across key markets, reinforcing their long-standing commitment to the advisor community.

“Travel advisors are among the most important voices in our industry, shaping how travelers experience the rhythm and flavors of the Caribbean,” said Gary C. Sadler, Executive Vice President of Sales and Industry Relations at Unique Vacations, Inc., an affiliate of the worldwide representatives for Sandals Resorts and Beaches Resorts. “The brands are deeply rooted in the Caribbean, and our continued growth is made possible by the strength of our advisor partnerships. We remain committed to investing in their success and creating meaningful opportunities for them to grow alongside us.”

A special Facebook Live event will stream on the American Society of Travel Advisors (ASTA) page at 2:00 PM EST, featuring Zane Kerby alongside Gary C. Sadler, who will share industry updates, insights, and a deeper look at the brand’s expanding resort portfolio across the Caribbean. Across the U.S., Unique Vacations, Inc.’s Business Development Managers will also host appreciation luncheons in 27 cities, bringing together hundreds of travel advisors in recognition of their contributions.

Driving Advisor Earnings

In honor of Global Travel Advisor Day, Sandals Resorts is introducing a limited-time booking incentive designed to reward advisors while delivering added value to their clients. From May 1 through May 31, 2026, new reservations of six nights or longer at select resorts will qualify for enhanced cash bonuses, including $150 for Butler Suites, $100 for Club and Concierge level rooms, and $30 for Luxury and Deluxe accommodations. Participating resorts include Sandals Royal Curaçao, Sandals Montego Bay, Sandals Royal Caribbean, Sandals South Coast, and Beaches Turks and Caicos.

Expanded Portfolio Creates New Opportunities for Advisors 

As Sandals Resorts and Beaches Resorts continue to expand across the Caribbean, travel advisors are gaining access to an even broader portfolio of experiences to offer their clients. Sandals Resorts recently announced a $200 million investment across three of its iconic Jamaica resorts designed to further elevate the guest experience across the island. Sandals South Coast is scheduled to reopen on November 18, with Sandals Montego Bay and Sandals Royal Caribbean welcoming guests beginning December 18. Sandals Saint Vincent and the Grenadines will introduce new overwater-style rondoval villas beginning November 1, offering an additional high-demand accommodation category for advisors to bring to their clients.

Continued Investment in the Family Travel Segment

On the family travel front, Beaches Resorts is advancing a $1 billion expansion that includes the recent debut of Treasure Beach Village at Beaches Turks & Caicos, alongside new developments coming to Barbados, Exuma in The Bahamas, Saint Vincent and the Grenadines and Jamaica’s north coast with Beaches Runaway Bay. These developments create meaningful new opportunities for advisors to connect clients with an even wider range of Caribbean experiences.